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Tech in Business

The Power of AI in Personalized E-Commerce: Opportunities, Challenges & Consumer Perspectives

Artificial Intelligence is transforming personalized e-commerce experiences by providing tailored recommendations and enhancing customer engagement. This technology offers immense opportunities but also presents challenges related to data privacy and algorithm bias. Understanding consumer perspectives on AI in e-commerce is crucial for its successful implementation and acceptance in the market. Leveraging AI can lead to improved …

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Nizam Uddin Imran

Unlocking Growth: How Technology Adoption Empowers Small Businesses

Introduction: In today’s rapidly evolving business landscape, the adoption and integration of technology have become imperative for the success and sustainability of small businesses. Technological advancements offer small enterprises opportunities to streamline operations, enhance productivity, reach new markets, and improve overall competitiveness. This research aims to explore the multifaceted impact of technology adoption on small …

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